IBI are Ireland’s leading corporate finance firm, specialising in mergers and acquisitions on a global level. Their existing brand identity had become tired and we looked to create something stronger with a distinctive tone of voice more in keeping with a top tier finance house. The letters of the name became three graphic elements which work together as a symbol and can also be taken apart and used effectively as a visual device to house key brand messages and to create unusual aesthetics across all communication material from interiors to digital. A bronze metallic was introduced in print and signage to keep things classic yet contemporary.
Join Us for drinks and design in the belly of Christ Church to mark the 2018 Archive launch. Expect discussions, debate and a exciting new archive news!