Adidas runmore10k

2018 Selection

Designed at by Tom Bourke.

Creative Director - Tribal/DDB Toronto: Diego Bertnagi

Identity and branding for a 10k night race in Toronto. The race was occurring during the daylight savings time changeover, giving people an extra hour in which to run. The mark is a combination of three stripes for Adidas, symbols of time (infinity and hourglass) and the Roman numeral for ten (10k run). A fluorescent palette on a base of black brought the night staged event into focus.

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