Identity and branding for a 10k night race in Toronto. The race was occurring during the daylight savings time changeover, giving people an extra hour in which to run. The mark is a combination of three stripes for Adidas, symbols of time (infinity and hourglass) and the Roman numeral for ten (10k run). A fluorescent palette on a base of black brought the night staged event into focus.
Join Us for drinks and design in the belly of Christ Church to mark the 2018 Archive launch. Expect discussions, debate and a exciting new archive news!