35 Shelbourne Road

Designed at Originate Creative by Garrett Murphy and Lucas Bachega.

Head of Digital: Matt Mahon

Web Designer: Leandro Costa

Commercial Promotional

Step inside the dramatic sweep of 35 Shelbourne Road and enter a workplace of the future. The design system for this iconic building draws inspiration from Russian avant-garde art and the paintings of Kazimir Malevich to create a modern design statement.

Through a light and colourful palette derived from the hues in the glazing as daylight soars through its atrium, we created a distinctive typographic style and numerals to reflect the floating lines and curves across its profile. While abstract typographical shapes represent the movement of people and natural light through this landmark.

We designed the brochure and website using art directed photography and engaging content to capture its uniqueness in Ballsbridge – a location that’s synonymous with success.

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