3fe Recyclable Cup

Disposable coffee cups are greatly contributing to Irish landfill sites, and their waste is becoming a global epidemic. 3fe decided to make the move to fully recyclable coffee cups this year, and were proud to be the first coffee shop in Ireland to do so.

To publicise their fully recyclable cups, we created an in-store poster and an animation to share online. We poked fun at the fact that the cups look no different from the outside but, with the aid of animation, communicated how they are now fully recyclable.