The Audi Dublin International Film Festival (ADIFF) is Ireland’s largest film event with reputation for delivering the best in international film talent to Irish and International audiences. ADIFF needed a new website that would reflect the full scope of the their activities, not just as a two week festival, but as an arts organisation that supports the film industry throughout the year.
At the start of the design process, we conducted interviews with ADIFF’s key stakeholders, to help inform what the content and structure of the website should be. This helped us create a new IA that would reflect the full activities of the organisation and ensure the resulting website met all aspects of the clients brief. Based on research gathered from season ticket holders and box office staff we designed a new programme section that allowed audiences to easily browse the festival films and booked tickets. The new website was designed with a flexible structure that can switch from festival to non-festival focused content at different stages throughout the year, ensuring the website always portrays the activity of the organisation at any given time.