Rebranding your own brand agency was always going to be a tricky task. We were the worst client, we didn’t pay and expected only the best. It was on the cards for a few years but always got pushed aside as clients always came first. 18 months ago we bit the bullet and started the process with a fellow strategist to provide focus, act as mediator and set us in motion. The need first arose for a rebrand as our name ‘wemakedesign’ wasn’t relevant anymore, it didn’t tell our story. The opportunity was there to define our purpose and inspire our view of the world. A new brand was required that celebrated our mission to do good by making a positive difference to peoples lives.