Amfar E-Philanthropy

Designed at Clarke by Amy McMahon.

Creative Director: Michael Clarke

Art Director: Joyce Chen

Designer: Armand Esteves

Charitable Promotional

Amfar is an AIDS Research foundation and this is an E-Philanthropy Campaign that we designed for them. We focused on the people behind the stories and the research, and give the reader a sense of hope and positivity that would encourage them to donate as much as they could. Each gift that was donated through this campaign was matched by donors.

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