Donal Skehan and his video production team created a new business to promote their combined skills. With content at its core, we set out to build a platform that would provide uninterrupted viewing of full screen video. The smooth movement of the menu was informed by the transitions used in video editing.
The branding integrates the play button into both the wordmark and accompanying graphic devices. The showreel provided an opportunity to explore an animated version of the marque which could be also used on idents, end cards, credits.