Atlantic Theater 2019-20 Season

2019 Selection

Designed at Pentagram by Rory Simms.

Partner: Paula Scher

Print Cultural

Every year the branding for the Atlantic Theater Company is refreshed for the new season of programming, building on the visual identity originally created by the studio. The 2019-2020 campaign introduces photography to the mix, with the distinctive “A” logo acting as a window for images that represent the featured productions. The season brochure unfolds into a poster, and is sent in a transparent mailer that overlays the original graphic emblem.

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