Baan Thai are a family run restaurant steeped in Thai Culture, Heritage, Harmony, Family, Flavour, Tradition, Health and Home. Both individually and collectively these eight key ingredients form the foundation for the visual approach to the identity. They have been developed into symbols, patterns, language and photographic systems. A logotype inspired by Thai calligraphy has also been designed for the restaurant.
Folklore and storytelling are integral to Thai culture and along with the eight key ingredients have been interwoven into all areas of the identity. Together they allow us to tell the story of Thai heritage, promote family traditions or offer information on healthy eating.