Betty&Biddy is an online store specialising in costume jewellery. They sell a huge variety of brightly coloured and quirky pieces, ranging from earrings to necklaces.
The design challenge was to create a brand could reflect the colour and personality of Betty&Biddy but would also be perceived as fun and quirky to fellow competitors.
With this in mind I created an adaptable logo that takes inspiration from the array of colour and variety of the products on show. A clean and modern logotype that splits the typography into a number of segments, that can then change and adapt to any story Betty&Biddy are trying to tell.