Brown Paper Bag Project is a nomad brewery, started in earnest in 2013 after some test products in 2012. We created an identity and packaging system for them. The aim was to create loyalty among a discerning group of followers, and also to stand out from the usual craft beer set. Each product comes bottled in a label with a distinctive serrated top edge, and each has an ink-drawn mark to identify it. To date, Brown Paper Bag Project has launched 6 beers, with several more in the pipeline.