Carmichael are an organisation that offer training and support services to nonprofits, guiding them on the complex journey to good governance. They have a nationwide reach, and a Dublin-based residential centre that accommodates 48 charities. Carmichael approached Zero-G for a full identity rebrand and to define their brand position to more accurately reflect their role as an essential service provider for nonprofits nationwide. Their new identity places at the centre of their world the ordinary people who do extraordinary things everyday in the interest of the common good. The new colour palette, photography and wordmark move them away from their previous institutional feel and imbue their communications with a sense of brightness and optimism, helping them to stand out in a visually busy sector.