To mark our 20 years in business in 2016 we took stock of our own brand identity and changed our name from Creative Inc to CI Studio. We felt the name Creative Inc was from a different time and had started to naturally progress into an abbreviation. While still connected through the initials, CI Studio feels more appropriate and reflective of the work we do currently and who we are.
Like any rebrand we would implement for a client, we knew the rollout would be key to its success. We undertook a number of internal projects including our website, signage, 20 Year Logobook and of course our stationery.
As a design led agency, print is still hugely important to us and for our print materials, we used minimal black typography on a mix of Colorplan White Frost and Pale Grey. Our business cards are duplexed Colorplan Pale Grey and Black with a wire emboss.
To introduce a tactile element in contrast to the minimal typography and colours, and as a finishing touch we used a platinum foil, signifying our 20th Anniversary.