Clúid Housing is Ireland’s largest housing association providing almost one fifth of the 27,000 homes provided to people who cannot afford to buy their own home or pay for private rented housing. The key objective for the Annual Report was to reflect the success and professionalism of the organisation, while also articulating that, not only are Clúid the providers of much-needed sustainable housing around the country, they are also enabling their tenants to create secure homes for life.
Clúid’s architectural team document all their developments, so we had access to an extensive library of imagery of new housing, showing them in a shell-like, vacant state. This prompted us to reflect on what makes these particular houses homes for their tenants (your own front-door key, framed pictures on the wall, bookshelves, etc.). We interviewed Clúid’s clients about their treasured possessions and then commissioned Maïté Franchi to illustrate each room based on these stories. Working with Clúid’s photography and colour palettes, Maïté filled the rooms with possessions (including kitchen appliances), giving these empty homes a sense of warmth and cosiness and really highlighting that Clúid help you make your home your own.