A capabilities brochure for the Pacific Northwest's largest electrical contractor. They had been using a bewildering range of single-specialty brochures written in highly technical terms. We replaced all these with a single high-impact book in clear, conversational English highlighting the breadth of Cochran's offering. Instead of stock photos, we commissioned documentary photography of actual Cochran electricians and engineers at work. Each text spread highlighted a quality Cochran had determined was important to its clients.