Core

2017 Selection

Designed at CI Studio by Camille Jouarre.

Creative Director: Mel O'Rourke

Photography: Rachel Kerr

Identity Cultural

Previously Core Media, Ireland’s largest marketing and media organisation made up of different independent companies, we were tasked with bringing all of the parts together under one brand yet creating a system which allowed for separate promotion of each part. The identity comes from a 9 dot grid which changes for each of Core’s nine integral activities allowing for a consistency of application across the entire organisation under the hashtag #onecore. The logotype appears as a solid or as a threaded version which mimics the threads of the brand pulling together to become one.

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