CraftEd (2015)

A scheme which places craft practitioners into primary school classes, needed a range of material to alert potential participants. Following an initial poster campaign, we designed a booklet which provided much more detail. The binding was informed by the techniques used in the sessions, and french folds held oversized abstractions of the materials. The combination creates a fun and youthful aesthetic, evoking a sense of play without alienating the mature audience.

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