Crafty Brewing Co. Crafty Cider

On the back of the success with the core Crafty Brewing Co. beers, Lidl approached us to develop two ciders for the range.

Using the simple yet impactful structure of the beers, we set about keeping this and the personality of the hand coming into the label and interacting with the illustration to come up with a design that lives comfortably next to it's beer cousins but has a visual edge of it's own.

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