Dance Ireland is the representative body for dance in Ireland and 2013 marked its 21st anniversary. Dance Ireland 21 was a year-long celebration comprising a diverse and exciting programme of activities.
Owing to the year-long timeframe, it was imperative that the Dance Ireland 21 identity carry an immediate association to the existing Dance Ireland identity. However, it was an opportunity for the current identity to blossom and outwardly exhibit its vibrant and energetic soul through a visually arresting image-rich campaign.
Alongside print materials, a website was developed, catering for a diverse range of content and showcasing Dance Ireland 21 events throughout the year.