DCU Faculty of Humanities and Social Sciences wanted help to stand out from national and international competitors. They also wanted a system that unified the faculty while allowing each school to communicate strongly. DCU is known for employable graduates with the skills to hit the ground running. To highlight this we focused on interesting career options and the associated tools of the trade. Strong bright colours to differentiate each school, and a more muted palette for the undergraduate courses provided the flexible but strong system they needed.