When Declan O’Connell decided to make his passion for performance his new career, he approached Bossanova to help him with his personal branding. As a leadership and performance coach, Declan is all about empowering individuals and teams to reach their full potential and live a more engaged and purposeful life.
We really wanted Declan’s personality to shine through – his energy, passion, positivity and approachability. The identity balances strong, confident typography with a more playful mark. Made up of Declan’s initials, the mark is designed to represent his uniquely people centric approach. The multiple colour ways reflect the different aspects of his offering and keep the brand fresh and interesting.