In 2016, Google and AIGA teamed up to create the first ever annual design census. The results, published in early 2017, celebrated over 9,500 contributions from designers across the globe who shared their views on cultural, economic, and social factors influencing their discplines and roles in the design industry.
Each data point in this poster represents the total 3,371 answers collected under the theme of 'Design Future'. The organic shape of the data points reflect the diversity and varied attributes of the contributors including ethnicity, skill level, and cultural background. The typographic overlay highlights the top 10 words women used to describe the future of design from their individual perspective. The size of each word is dependent on how regularly they appear in the data set: the most frequently used words appear large in scale while those used less frequently appear smaller in scale.