Dishy provides delicious, restaurant-quality meals delivered to your door, making healthy eating easier for all. Our brief was to create a simple logotype and to art direct the product photoshoot.
We created an underlying concept of “from our chopping board to your table” to convey the freshness of their produce. We opted for a pared back logotype which could be easily applied to wooden chopping boards to create a continuous theme throughout the visual identity. This chopping board theme can be seen throughout the images and packaging.