Dundalk Institute of Technology (DkIT) is the primary higher education institute in the North East of Ireland. Established in 1970 as the Regional Technical College, offering primarily technician and apprenticeship courses. It has since evolved to become one of the major third level institutions, providing first class full-time and part-time, under-graduate and post-graduate courses. We have worked with DkIT developing a new part-time course prospectus and social media strategy, ranging from digital adverts and print promotion material. Through our design we aimed to highlight the wide range of courses and first class facilities available to students at DkIT. Combining photography and communication to help attract students to consider Dundalk as the home of their future.