Explorium is the new science and sport experience, recently launched in Dublin. It’s the first of its kind in Ireland - a place of learning through adventure, interaction, participation and stimulation. It’s an education of the world around us. It’s about asking questions, finding answers and enjoying the journey along the way. This multisensory adventure offers something for everyone – from the junior explorers to the corporate execs – so they needed a brand that would appeal to the youngest guest as well as the oldest.
Our task was to develop a visual identity that reflects the excitement and diversity of this unusual experience. Our primary typeface has an educational feel while the secondary font is more scientific in nature. Our colour palette is vibrant and impactful against a backdrop of stark white – the perfect juxtaposition of fun and fact. We developed structure that provides visual interest yet is flexible enough to be used across a myriad of media.