Attracting a new audience to political engagement.
The Festival of Politics is a relatively new event which seeks to present an engaging platform for discussion and debate of the Political and political. We worked with the organisers to first of all define a position for the festival to help them clarify their thinking on the event and in turn, inform their programming and marketing.
The work we developed with them presents an irreverent and engaging identity for the Festival of Politics. The festival logo reflects the push and pull of opposing political positions. Event titles are designed to be provocative and attention grabbing.
The broader visual identity is centred on energetic collages which tell the story of each event paired with robust typography. This approach afforded us great flexibility (and fun) in working with the disparate materials and imagery available for each event while maintaining a recognisable consistency. The designs appeared across the festival website, social media, printed programme, venue dressing and a transport / outdoor advertising campaign.
The result is an arresting and memorable identity that has helped establish this new festival in the calendar.