Field Apothecary

2011

Designed by Kathryn Wilson at Slater Design

Categories: Identity

Industry: Commercial

We were briefed by Alix to design a brand and packaging for Field Apothecary, her new range of essential oil based candles hand poured in small batches in the rolling hills of County Down. The candles are made with a soy wax blend and contain up to eleven essential oils. They’re special candles deserving of beautiful packaging.

We wanted to create a design for the range which represented Ireland in a modern and fresh style. With this in mind we created a simple line drawn illustration of Irish fields from above. Otherwise, the packaging was kept very simple to allow the illustration to be the standout element and to retain the contemporary feel. For the logo, a simple wordmark was created alluding to Celtic letterforms. The packaging was printed on heavy uncoated board for a natural and quality feel. Supporting print and point of sale materials were also created.