FLEX LABS BRAND STRATEGY / NAME GENERATION / BRAND IDENTITY SYSTEM

FLEX LABS is a Professional Digital Learning Virtual and Physical lab that will partner and up-skill L&D specialists globally in ground breaking learning design strategies and software technologies. This comprehensive end to end project commenced with creation of a Brand strategy and Positioning for this new Digital E-Learning Lab.

Using the brand position " THE GROUND BREAKING DIGITAL LEARNING LABS" informed the entire creative process, leading us to the FLEX LABS Brand name and in turn a brand identity system that is cohesive and energetic

We delivered:

Brand strategy and Brand Positioning

Brand Name Generation

Visual Brand Identity

Visual Brand Language System

Brand tone of voice

Brand Website

Brand Identity Guidelines

Brand Print and Digital Collateral roll out