FocusVision are leading provider of research technology software, headquartered in the US. Having grown through acquiring existing products, the brand had become fragmented and was struggling to truly integrate it’s offering in a credible and differentiating manner.
Zero-G were commissioned to work across the entire business to build the case for repositioning (via research & strategic review) and then, if and when agreed, to create the new brand.
We developed the idea of Insight Intelligence, a strategic platform to align the company and product portfolio and to engage their audience through a focus on expertise, innovation and impact.
A refreshed visual identity brought a singular and confident expression to the brand. An initial launch website established this new positioning and tone of voice for the brand.
The process has already resulted in unprecedented alignment internally across the various product brand teams. FocusVision are holding their first ever owned industry conference in New York in April 2018 to showcase the new brand and demonstrate their new positioning in the sector.