Full Health are a medical tech company with a great product. They’ve developed a cloud based system that translates complicated, technical lab reports from medicals into friendly, easy to understand reports. The product saves Doctors time and therefore money while also providing a report that helps the patient easily understand the state of their health. We helped them strengthen their existing brand and deliver a visual language that underlines the simplicity and clarity their product delivers. The new language and approach was also developed for their core product to deliver reports that have the same simplicity and clarity.