Gartan Brand Identity

Designed at Scale by Rob OReilly.

Design: Rob O’Reilly, Scale

Strategy: Michelle Morris, Morris Communications

Copywriting: John Milne



Gartan Technologies provide flexible workplace time management software to meet specific requirements. Adapting the software to unusual working schedules in the fire and rescue services.


The objective of the rebrand was to broaden the scope of their client base to include other sectors. The new identity had to convey what they do but in an approachable human way. The two strongest values that came to the fore were ‘customised’ and ‘human.’

More from Scale