Gertrude is a friendly all-day eatery in Dublin’s Grand Canal Dock area. Founded by the team behind 3fe, it offers food, coffee and wine to the high standards for which they are known.
Our identity for this new space hinges on its relationship to time, First; large windows on one side of the space mean that the changing light during the day dictates the ambiance. And second; the locally-sourced, always seasonal produce means that on a slower measure, the menu is a response to the changing seasons. Colour is applied in large pattern treatments based on these cycles and becomes the defining element in applications from the web to packaging. The relationship between elements on the page indicates structure and hierarchy, rather than scale or typeface choices.