Grá

2013

Designed by Cassie Wright at Freelance

Videography: Fionn Rogers

Photography: Steve Rogers

Categories: Identity

Industry: Commercial

Grá is a modern photography and videography service for weddings based in Sligo.

At the core of the identity is a heart that represents the strength and femininity of love with a nod to Celtic symbolism. This reflects the founder’s interest in spoken Irish and Celtic heritage.

A custom logotype was developed for the project. A light, calligraphic stroke, characterised with a modern interpretation of an Irish ‘G’.