Great Ireland Experiences is a mobile app that allows visitor attractions to communicate with their visitors.
It enables the visitor attraction to place all of their content in one application. It can also link to the wider business community and provide customised offers for their retail, food and beverage outlets based on the visitor location within the attraction.
We were tasked with creating an identity that would work in the digital space for app design and the physical space for partnerships and endorsements. It was important the brand could house 3rd party imagery and partner story content. We created the brand using interactive map and location references along with templates and guidelines for tourism experience imagery and copy.