Healy’s Honey is a family run business based in Co. Cork, now into its third generation. As the business has grown over the decades the Healy’s strive to continue the traditions and values initiated by Patrick Healy while ensuring quality and excellence remains a key deliverable. It had been a number of years since Healy’s reviewed their packaging and labelling and they were keen to conduct a brand refresh. Healy’s worked closely with the Bord Bia Consumer Insight Team in order to land the positioning of the brand and the direction in where to take it for the generations to come.
The challenge to us here in Greenhouse was to bring Healy’s rich history to life on pack and develop a consistent brand feel across their extensive range of honeys.
The end result is a warm and charming synergy between the passion and productivity of the Healy family and the bees themselves. The tree symbolises the Healy family’s generations of expertise, while also being a home for the fruitful honey bees as both partner to make quality golden honey.
We have created a clear branding structure throughout the range allowing for consistence use of the brand while creating flexibility for each interesting variant or blend. The design successfully captures charm, warmth and a timeless quality that tells their story.