In 2017, we designed an identity for National Heritage Week. We created a logo, type guides, tagline structure and constructed layouts for all marketing material. The design is punchy, elevating the week long event to appeal to a younger audience, than perhaps its more traditional past. The brand structure and guides were designed to allow for easy usage and application by many third parties, nationwide, some less familiar with design. The design also has a clear system, defined but not completely solid and so allows for expansion in future years where we can play with the icon symbol within the 'h' and tagline messaging too - while still maintaining a structured brand system.