Hightower is a furniture manufacturer that offers fresh, international design for the workplace.
They required a full rebrand including strategy, identity, collateral, and web design. At Red Antler we created a system based on the idea of elevated design. The H symbol transforms to different shapes and sizes to stand for Hightower’s dynamic offerings.
The logo is custom-drawn. We worked with a type designer to develop a comprehensive type family based on the logo and completely bespoke for the brand. Its letterforms represent the craft and structural forms of Hightower’s furniture collection. The font family includes one headline style and two text weights for long-form messaging.