As part of an ongoing relationship with IADT we have developed a new design strategy and framework for all of their key communications. This is currently rolling out across many touchpoints and involves:
— User research and testing
— Content planning
— Identity platform for all key collateral
— Design and production of physical and digital communications
The main focus of the initial output is to provide a set of flexible brand tools that allow IADT to present a comprehensive and balanced view of its overall offer and to make best use of available and new media to deliver this.