After 4 years establishing a brand with IADT it was time to refresh. The institute had grown and improved, reached its goals and set new ones it was time for its communications to build on this success. Reflecting this confidence in the brand, we changed our approach with sharp, witty copywriting taking the lead and a restrained approach to photography and colour. The punchy fluorescent green was applied to all the new brand materials, acting as a mark of difference from the college's more traditional competitors. A new set of icons were created, along with custom illustrations to better speak to today's students applying to third-level education. Photography (when used) became more personal and vibrant and new copy-focused digital adverts were created to reach today's more digitally native prospective students.