International Business Women's Conference

Designed at Boyle Design Group by Anusia Grennell.

Creative Director: Brendan Boyle

Junior Designer: Simon Lynch

Corporate Identity

Women as stakeholders in business are required to be both an instigative force and flexible to change. To reflect this push-pull dynamic, the conference identity is infused with motion and has a progressive and bold aesthetic. It foregoes the usual motifs associated with femininity and womanhood and rather it focuses on the universal experience of women in business, acknowledging both the opportunities and the challenges that manifest within this sphere.

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