Je Sweets is a new range of Irish artisanal chocolates by chocolatier Síona Ryan. Síona commissioned us to create the identity and packaging labels for Je Sweets.
Our brief was to create something decadent yet tongue-in-cheek, visually inspired by Parisian brasseries and Disco! A Miami inspired theme emerged – palm trees, neon signs and Art Deco architecture. We then had lots of fun collaborating with Siona on the copywriting, really bringing the brand to life.
Síona worked in the music industry for many years before deciding to pursue her passion for chocolate. With a nod to her previous career, each Je Sweets product has a playful, song-inspired name, from the ‘Wake Me Up Before You Go-Go’ Espresso Ganaches to the cardamom and ginger infused ‘White Light, White Heat’ White Chocolate bar.
Beautiful chocolate just got interesting.