The much loved Irish tailor Louis Copeland teamed up with Dynamo to overhaul his brand. The aim was to create a timeless design solution that could work across all retail applications, clothing, signage and digital. The brand has always been associated with luxury and quality so when picking materials this played a big factor. The logo always appears foil blocked on the brands new plush plum. Papers and ribbons were chosen to compliment the luxury associated with the brand.