We were briefed to design an identity and range of packaging by Colleen Harte of Lucy Annabella for their first range of organic beauty and skincare products. We designed a simple typeset wordmark for the brand which is complimented by a strong typestyle and illustration. In order to create ownable brand elements we commissioned a number of illustrations based on botanical drawings to help build distinction for the brand and packaging.
We initially created a range of packaging for the Luxe range, quickly followed by a Winter range. In order to support these ranges we designed the front end of the Lucy Annabella Organics website as well as a range of supporting pieces of packaging such as carrier bags, cotton bags, tissue paper and ribbon. More recently we have designed a number of bespoke point of sale units for the launch of the brand at Avoca stores nationwide.