Lucy Annabella Organics

Designed at Slater Design by Kathryn Wilson.

Illustration: Steve Doogan

We were briefed to design an identity and range of packaging by Colleen Harte of Lucy Annabella for their first range of organic beauty and skincare products. We designed a simple typeset wordmark for the brand which is complimented by a strong typestyle and illustration. In order to create ownable brand elements we commissioned a number of illustrations based on botanical drawings to help build distinction for the brand and packaging.



We initially created a range of packaging for the Luxe range, quickly followed by a Winter range. In order to support these ranges we designed the front end of the Lucy Annabella Organics website as well as a range of supporting pieces of packaging such as carrier bags, cotton bags, tissue paper and ribbon. More recently we have designed a number of bespoke point of sale units for the launch of the brand at Avoca stores nationwide.

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