Editor: Maria Dimitrova
Illustrators: Franz Lang, Ana Kirova, Yi Xiao Chen, Birdie Hall
Logo Design: Dimo Trifonov
Art Direction: Ana Kirova
Print: Roprint, Sofia
Typefaces: Weiss Roman, Priori Serif, Plantin Infant, ITC Souvenir, Lyon Text, Volte
Photography: Myles ShellyCommercial Publication
Mal (short for malcontent) is a journal of sexuality and erotics created to showcase ‘the bad content that is good writing’ and thus called for a distinctive approach to its design; emphasising its literary, esoteric nature and setting it aside from its glossy, image-led counterparts.
Each issue focuses on a specific theme, uniting short stories, poetry and non-fiction through disparate perspectives on a single topic. To reflect this, every issue employs a signature spot colour, textured paper stock and display typeface, each in some way exploring the issue’s theme; often from a counterintuitive position. For example, hot pink was chosen to represent the theme of botany, while the nostalgic forms of ITC Souvenir were selected to announce a series of poems about the abuses of Eric Gill. This tension between meaning and presentation invites readers to dig deeper and question their initial reactions.
A single illustrator is also selected per issue and briefed to investigate the theme through their own unique lens.
228 × 148 mm, softcover