Sásta meats came to us looking to brand their international award winning puddings. John Paul, the business owner, comes from Kerry and his recipe has been handed down from his grandmother who sourced the puddings herbs and natural ingredients from her surrounding Kerry mountains - this was the story we wanted to tell.
We renamed his product - Man from the Mountain - and designed a distinctive triangular pack (just like the mountains). We photographed John Paul, in his native Kerry mountains, surrounded by his foraged ingredients and this features strongly on pack and in his support marketing. We illustrated his herbs too, and they greet us on the folds as we open each pack, to reveal the pudding inside. We selected a natural colour palette for the products and dressed the black and white pudding with a different combination, foiled for extra finishing.