Miller Brothers Rebrand

Designed at BrandNew Creative by David Lawlor.

Strategy: Amos Unkovich

Photography: Sean Breithaup

Identity Commercial

They awaken stone, allowing it to reach its true potential. Miller Brothers create beautiful bespoke stone worktops, surfaces and floors for homes and interiors throughout Ireland and beyond.

Task

People, quality and tradecraft are the central values of the Miller’s family business. But not only that: In every one of the characterful stone pieces, you will also find a passion for materials, forms, colours and a very special instinctive feel. These values and features are instilled and united in a new corporate identity.

Solution

Every slab of stone needs individual handling and care, in order to develop its special character. A strength highlighted by Brand New Creative’s re-brand and new corporate design. The personality and values, as well as also the stunning aesthetics of the stone are now interpreted in a modern and new identity. In addition, an emotional world was developed around this elegant and natural brand to portray its true heart and dedication to the crafting the finest stone.

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