#MOREWOMEN Campaign

2017 Selection

Designed at Red Dog by Paula McEntee and Ruth Martin.

Illustration: Donough O’Malley

Printing: Damn Fine Print

Charitable Identity

Women for Election, a not-for-profit, non-partisan organisation, aims to inspire and equip women to succeed in politics – either by standing for election or managing another candidate’s campaign. We were delighted to work with the organisation on their crowdfunding campaign which hoped to raise €50,000 in 21 days. We named the campaign #MOREWOMEN, designed an energetic visual language of vibrant colours and patterns, delivered all the digital promotional assets, and created all the incentives or ‘perks’ that individuals who donated to #MoreWomen received. These perks, which increased in value, depending on the amount donated, included tote bags, badges, t-shirts and posters – all of which we produced with the help of Damn Fine Print. By the time the 21 days had passed, Women For Election had raised over €56,000 – well exceeding its initial target.

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