Neighbourhood Espresso is an artisanal cafe located in Carlow Town, where all beans are roasted on the premises to deliver a distinct coffee experience across a range of flavours.
Prior to the project's commencement, the premises had no exterior signage, identity, or even a name. With their offering, the proprietors wished to present an experience with a community feel, where they actively promote local mental health initiatives. This inspired the playful nature of the logo - 2 people grouped together in the mug.
The designer wanted to make the branding stand out as much as possible, as the shop is located on a main street with vehicular traffic, neighboured by chain stores and eateries.
This informed the bright yellow, which is centred in the branding and balanced with black and white across the company’s bean packaging and menus. Carlow has an abundance of coffee chains and it was imperative that Neighbourhood be presented as distinctly to these as possible.