Niamh O’Neill is an Irish Fashion designer who honed her design skills in New York and Paris working alongside some of the biggest names in the fashion industry, before returning to Ireland to launch her own label in 2012.
BrandNew Creative helped Niamh launch her own label by designing an elegant yet simple mark, produced for clothing labels and swing tags. Having established her label, Niamh collected the Fashion Designer of the Year award at the Irish Innovation Awards 2013 and the IDI award for established fashion designer in 2015.
In 2016, Niamh engaged again with BrandNew Creative to develop her overall brand identity both through print, packaging, AW16 season branding and online with an eCommerce website.
In a heavily crowded market, Niamh already had a merited presence so the design challenge was to reflect Niamh’s personality and graceful design aesthetic in a refined, yet consistent way.